PACKAGE DESIGN

The Craft Cold Brew Filter expands the functionality of any size wide-mouth Mason jar so you can make gourmet beverages at home anytime. Cold brew tea is easy to make and yields smooth and delicious brews lower in astringency and bitterness. Add your tea, mocktail, or craft cocktail to a wide-mouth Mason jar, screw on the Craft Cold Brew Filter, and chill until ready. An integrated Stainless Steel filter strains your beverage when serving or decanting, and rubberized grips on the Craft Cold Brew Filter’s handle ensures a comfortable grip while you pour.

Crafting the Cold Brew Filter Packaging was a thrilling challenge. I wanted to showcase the product's function by featuring a Mason jar on the front, illustrating its use. Practicality of the boxes shape and durability was vital for shipping and Amazon sales. The final design harmonized aesthetics, practicality, and brand identity, creating an exciting and impactful packaging solution.